The pandemic has caused a significant shift in how people consume content. With the increasing popularity of OTT platforms, individuals are now more hesitant to spend money to watch movies in theaters and often prefer to wait for OTT releases. Sri Crazyminds, speaking to Bangalore Times after his film editing session at the Bengaluru International Short Film Festival (BISFF), noted that the abundance of content available on mobile devices after the lockdown has made it challenging to capture people's attention, with attention spans now reduced to just twenty seconds.

Essentially, it's becoming harder to motivate individuals watching content comfortably at home to make the effort to go out to a theater, freshen up, drive there, buy tickets, and snacks. This shift highlights the importance of strong content to attract audiences to traditional cinema screens. The success of films, particularly in Kannada cinema, is heavily reliant on the quality of the content being offered. The availability of legal content on OTT platforms shortly after a film's release makes it more challenging to entice viewers to cinemas unless the content is exceptional.

Furthermore, the competition within the film industry has evolved over the years, with various regional industries now releasing films simultaneously. This increased availability of content, coupled with the need for strong storytelling, further complicates the landscape for filmmakers trying to navigate the industry's changing dynamics.About 400 movies are submitted to the censor board for approval, but only around 200 end up being released in theaters. I believe all of these factors together are at the heart of the issue.